Last chance to order now and get $400 worth of FREE bonuses!
Become a Godly Woman of Influence
Own your calling, amplify your impact and leave a legacy of faith. Discover 12 biblical cornerstones that build unshakeable grit, faith-driven discipline and godly influence, with practical tools and real-life stories to guide you every step of the way.
From Setbacks to Strength:
The 12 Stones of Faith-Fueled Leadership
Trailer Park CEO maps Dawn Cazedessus’s journey from a Louisiana trailer park to the C-suite and distills the 12 biblical cornerstones of leadership that fueled her rise. Through candid stories and practical tools, you’ll learn to develop grit, embrace faith-driven discipline, and step confidently into your God-given calling to make an impact and leave a lasting legacy.
Here’s How To Place Your Order
Of Your Copy of TRAILER PARK CEO
Step One
Order your hardcover copy of Trailer Park CEO from any major online retailer.
Step Two
Come back and complete the bonus redemption form below.
Step Three
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- Exclusive Interview with Dawn Cazedessus and AJ Vaden
- Access to the Recording of the Kingdom Women Business Leaders Virtual Mastermind
- Mini Quote Book: Dawn’s Leadership Principles at a Glance
WHEN YOU ORDER TODAY, YOU RECEIVE EXCLUSIVE BONUSES!
Exclusive Interview with Dawn Cazedessus and AJ Vaden
Get an exclusive, behind-the-scenes look at Dawn’s journey from a trailer park in rural Louisiana to becoming a CEO and international speaker. In this intimate interview, moderated by AJ Vaden, Dawn shares personal insights, hard-earned leadership lessons, and untold stories from her life. This is your chance to hear firsthand how faith, grit, and perseverance shaped her path and how they can shape yours too.
VALUED AT $249
Early Access to Exclusive Chapters
Be among the first to dive into Trailer Park CEO with early access to key chapters:
From Trailer Park to C-Suite – Discover Dawn’s origin story and the lessons she learned along the way.
Leaders Have Grit – How resilience and determination define great leadership.
Leaders Fail Forward – Learn how to embrace failure as a stepping stone to success. This sneak peek will inspire you to start applying these leadership principles in your own life even before the book officially launches.
VALUED AT $19
Access to the Recording of the Kingdom Women Business Leaders Virtual Mastermind
This 2-hour virtual event is designed for women in business who want to lead with clarity, confidence, and a strong sense of purpose. Through the 12 Stones framework, you’ll learn how to align your leadership with your faith, strengthen your vision, and connect with other women pursuing impact and influence in their work. Ideal for entrepreneurs, executives, and emerging leaders looking to grow both spiritually and strategically.
VALUED AT $79
Mini Quote Book: Dawn’s Leadership Principles at a Glance
Keep Dawn’s most impactful teachings at your fingertips! This beautifully designed, digital mini book is filled with inspiring quotes and leadership insights from Trailer Park CEO, offering quick motivation whenever you need it. Whether you’re leading a team, growing a business, or simply navigating life’s challenges, these words of wisdom will help you stay grounded, focused, and ready to take action.
VALUED AT $49
Secure your spot in this rare opportunity by ordering Trailer Park CEO and step into your calling as a faith-driven leader. Discover your purpose, achieve influence, and build a legacy that lasts.
What the Experts Are Saying...
“Optimism is a choice, and in Trailer Park CEO, Dawn shows us how to choose it every day. Proverbs 17:22 reminds us that a cheerful heart is good for our health, and Dawn’s focus on optimism is a game-changer for leaders. She shares personal experiences of how staying positive in tough situations has made all the difference in her journey. Dawn teaches us that optimism isn’t about ignoring challenges—it’s about believing that God is working through them. This book will encourage you to see every setback as an opportunity and lead with a heart full of hope.”
-- Mo Anderson
Co-Owner & Vice Chairman at Keller Williams Realty, Inc., Former CEO & President at Keller Williams Realty, Inc., Regional Owner
“Dawn’s Trailer Park CEO is an extraordinary guide to leading with purpose, resilience, and faith. Each cornerstone speaks deeply to the challenges and rewards of leadership, but the bonus stone on generosity truly struck a chord with me. As someone who has witnessed the life-changing power of giving—whether through supporting disaster-stricken communities or uplifting those in need—I can attest to how generosity multiplies in ways we can’t imagine. Dawn masterfully weaves biblical principles with practical wisdom, reminding us all that leadership rooted in service and compassion is the most powerful kind. This book will inspire you to lead not just with grit but with heart.”
-Alexia Rodriguez,
CEO, KW Cares
“This book is a masterclass in servant leadership, showing how humility, empathy, and a focus on serving others can transform communities. It’s a powerful reminder that the best leaders lift others up, inspire trust, and lead with intentionality. A must-read for anyone who wants to make an impact in their world!”
- Cynthia Sellers
Executive Director, Next Generation
“This book doesn’t just teach you how to persevere—it challenges you to redefine your limits and embrace the hard path toward success. A must-read for anyone striving to turn passion into progress and resilience into results!”
- Loretta Tobolske-Horn
Ultra Runner and Coach at Ultra Crazy Runner, Coach at Ornery Mule Coaching, Podcaster
“This book is loaded with golden nuggets of wisdom that I know I’ll be coming back to over and over again. I can already tell it’s going to be filled with post-it notes and highlighted lines! I read it in just two days and couldn’t resist sharing my favorite sections with my kids. If you’re like me and want to live a more meaningful life but need a little guidance and discipline, Dawn has put together the perfect toolkit for you. It’s full of encouragement and backed by scripture, which I absolutely love! This is honestly the best book I’ve read in a long time. As a creative business owner and a mom, I found this book to be just what my heart needed after going through a rough patch. I highly recommend it to business leaders looking for inspiration and a fresh perspective!”
— Jessica Smith
Co-Owner, Anntoine Marketing & Design
“2 Corinthians 12:9–10 changed my life. Embracing failure was a game changer for me, and it’s one of the reasons I feel so connected to Trailer Park CEO. Dawn shows how we can take our failures, our “weaknesses,” and let them fuel our growth and future success. I learned to embrace my flaws and mistakes because they’re where God’s power shines the brightest. This book will teach you how to fail with grace and rise even higher, and that’s the essence of entrepreneurship!”
-McKenzie Coleman
franchise owner, Christian Brothers Automotive
A Message From Dawn:
I’ve walked the hard roads, faced the setbacks, and felt the weight of starting with nothing. But I also know what it means to rise, not because of luck, but rather through faith, grit, and perseverance. When I founded 12 Stones Coaching, Speaking & Consulting, I named it after the memorial stones in Joshua’s story, a reminder of where I started and how far I’ve come. Each stone represents a lesson—overcoming poverty and abuse, working three jobs to put myself through college, jumping headfirst into business, failing forward, and finding success through resilience.
I wrote Trailer Park CEO for women like me—the single moms, the dreamers, the entrepreneurs, the women of faith, and those who feel like they’re doing it all alone. I see you, because I was you. This book is my testimony and my roadmap—the 12 Stones of Leadership—to help you build the confidence, strength, and influence to step into your God-given calling. If He could do it for me, He can do it for you too.
About The Book
Inside Every Woman Is a Leader
Growing up in poverty in rural Louisiana, Dawn Cazedessus faced challenges, pain, and heartbreak—but she didn’t let them define her. Instead, she rose above them to become a wife, mother, entrepreneur, CEO, and international speaker.
In Trailer Park CEO, Dawn shares the 12 cornerstones of leadership that helped her climb from the trailer park to the C-suite. With candid storytelling and relentless encouragement, she breaks each cornerstone into actionable steppingstones, equipping Christian women with the tools to succeed.
As Dawn shares her journey, you’ll build a diverse leadership toolkit and learn how to:
Develop grit to overcome obstacles.
Establish professional and personal growth plans.
Reframe failure and embrace discipline.
Lead with
fierce kindness.
Steer your team with optimism and integrity.
And so much more!
No matter your path, God placed you on this earth for a reason. Discover your purpose, achieve influence, and leave a legacy.
So, grab your coffee, lean in, and let’s talk business.
Table of Contents
TRAILER PARK CEO
Introduction: How I Went from the Trailer Park to the C-Suite
Part 1: Leaders Become
What Makes a Great Leader?
What Makes a Great Female Leader?
Part 2: 12 Cornerstones of Leadership
Stone 1 – Leaders Have Grit
Stone 2 – Leaders Fail Forward
Stone 3 – Leaders Create Growth Plans
Stone 4 – Leaders Practice Discipline
Stone 5 – Leaders Value Accountability
Stone 6 – Leaders Communicate Effectively
Stone 7 – Leaders Prioritize Health
Stone 8 – Leaders Grow in Wisdom
Stone 9 – Leaders Model Integrity
Stone 10 – Leaders Live Kindness (Part 1)
Stone 11 – Leaders Live Kindness (Part 2)
Stone 12 – Leaders Choose Optimism
Stone 13 – Leaders Have Faith
Lagniappe Bonus Stone – Leaders Give Generously
Conclusion: Thoughts from a Trailer Park CEO
About Dawn
Dawn Cazedessus is an author, international speaker, and kingdom-focused leader committed to helping women lead with faith, purpose, and resilience. From a trailer park in rural Louisiana to the CEO suite, her journey proves that success isn’t about where you start—it’s about the principles you follow and the legacy you build.
Dawn’s career began in corporate pharmaceuticals with Merck & Co., where she developed a strong foundation in business. She went on to launch Mochaccino’s Coffee House & Café, franchising it into seven locations and employing over 100 people. Transitioning into real estate, she built a thriving investment portfolio and was named Rookie of the Year in her first year as a REALTOR®. She later formed a real estate mega-team, growing her influence in the industry and expanding into executive leadership.
In 2017, Dawn became the CEO of Keller Williams Mandeville and later Regional Director for Keller Williams Gulf States, overseeing 5,000 agents. She then stepped into the role of CEO at Sterling Surgical Hospital, a leading multi-specialty surgical center in southeast Louisiana where she helped position the company for long-term success. Today, she serves as Regional Director of Keller Williams Southeast Region, leading 18,000 agents and business leaders across Georgia, Alabama, and Tennessee.
Through her book, Trailer Park CEO, and 12 Stones Coaching, Speaking, and Consulting, Dawn equips women with Biblical leadership principles to develop grit, step into leadership, and build a legacy of faith and influence.